Treasure Valley Insider, Local SEO + AI search visibility

OWNED LOCAL MEDIA

We know what's up. Literally.

What's Up 208 is the Treasure Valley's local-events calendar, 5,000 homes via EDDM, 7 cities, weekly email + social + monthly print + 200 posters. We built it. We run it. Local TVI clients can plug into the distribution as a sponsorship add-on.

See sponsorship tiers Visit What's Up 208

What it costs

What it costs for Treasure Valley businesses.

The same rate card we publish on /services. SEO is the foundation; the What's Up 208 sponsor tiers are the local add-on.

SEO Essentials

$750/mo

$400/mo bundled with What's Up 208 sponsorship

Best fit: emergency / high-ticket local services where one new customer per month is profitable. HVAC, roofing, plumbing, restoration.

4 keyword + location-targeted GBP posts per month
Review request + response management (drafted, operator-approved, posted within 24hr)
BrightLocal citation audit + cleanup (weekly automated)
Monthly geo grid pull showing exactly where you rank in your service area
Monthly performance report

SEO Pro

$1,500/mo

$750/mo bundled with What's Up 208 sponsorship

Best fit: established local businesses that want to dominate their category across a whole service area

Everything in Essentials, plus:
Service page optimization on your own site
City + service landing pages built on your own site
Brand mention monitoring (across web + AI surfaces)
Entity optimization + sameAs schema (so AI tools cite you correctly)
Quarterly competitor geo grid sweep

Calendar Sponsor

$1,700/mo

Best fit: established local businesses who care about long-term community brand association.

Front-cover placement on the monthly print piece (5,000 mailed to Meridian homes via EDDM)
Weekly mention in the newsletter
Weekly social post tagging your business
Logo on 200 monthly posters across high-traffic Meridian spots: coffee shops, breweries, gyms (via Idaho Poster Distribution)
Featured business profile on /directory

Inside Partner

Featured Event

$250-400 per event

Best fit: businesses with a single event they want to push without committing to an ongoing partnership.

Featured placement on /events for the event week
Newsletter mention of the event
Social post promoting the event
No tier cap · Per-event basis

Local clients usually run SEO plus a What's Up 208 sponsorship; premium clients add a Custom Local Campaign.

See the full services + pricing

The in-person difference

In-person changes the work.

We can run SEO from anywhere. We always have. But when we can stand in your shop, ride along on a call, or grab coffee with your sales team, the campaigns get sharper. Custom sales scripts hit different. Advertising brainstorms land different. The clients we see in person tend to move faster and stay longer.

Face-to-face onboarding

We kick off in person, at your operation, not over a screen-share.

Walk-throughs with the team

We walk your business with you so the campaign reflects how the work actually runs.

Whiteboard brainstorms

Custom sales and advertising campaigns, worked out in the room together.

Quarterly in-person strategy

We sit down every quarter to review the numbers and set the next plays.

Visibility compounds when the work keeps getting done.

WHERE WE WORK LOCALLY

Seven cities, one valley.

Pick your city to see the What's Up 208 coverage there, the local media network we built and run.

BoiseWhat's Up 208 MeridianWhat's Up 208 NampaWhat's Up 208

WHO WE WORK WITH LOCALLY

Local industries we know.

Water Damage Restoration Pest Control Holiday Lighting Window Washing Plumbing Handyman Services Junk Removal HVAC Roofing Mold Remediation Tree Services Landscaping Chiropractic Auto Repair Restaurants

Talk about your Treasure Valley business.

We meet locally for an in-person visibility audit. Walk through your operation, look at your current footprint, and tell you straight whether TVI is the right fit.

Schedule a local audit

We play best with home court advantage.