Custom Mailer Outreach

Mailer campaigns for any market.

We have been doing it in the Treasure Valley for years. Now we will do it for your business, in whatever market you are trying to win.

Talk to Brayden about a mailer campaign →

What this is

Direct mail, run like an operator runs it.

A Custom Mailer Outreach Campaign takes the direct-mail engine behind What’s Up 208 and points it at your market. We start with a strategic market analysis: who you are trying to reach, which neighborhoods convert, and the EDDM postal routes worth the spend. Then we design the piece in-house, around your offer, not a template.

From there we manage the whole thing. Print specs and proofs, the printer relationship, and the Every Door Direct Mail logistics that get your piece into real mailboxes in the ZIP codes you pick. You hold the finished mailer in your hand and you know exactly where it landed.

Mail works even harder when it is not alone. We can layer a Facebook ad campaign into the same ZIP codes so a household sees your name in the mailbox and in the feed, and we can add door hangers and yard signs where saturation matters. It is the same multi-channel approach we use on our own businesses, scaled to one focused campaign.

How it runs

Mailed to the ZIPs you pick: EDDMMailed to the ZIPs you pick
Strategy, design, and print management: In-houseStrategy, design, and print management
Optional Facebook, door hangers, signs: Multi-channelOptional Facebook, door hangers, signs
Not just the Treasure Valley: Any marketNot just the Treasure Valley

Pricing

From $3,500 per campaign, plus print costs.

The campaign fee covers strategy, design, print management, and EDDM logistics. Print and postage are billed at cost. Multi-campaign packages are available when you want to run a market over several waves.

What’s included

Everything from the strategy to the stamp.

Strategic market analysis
We study the market and pick the EDDM ZIP routes worth mailing.
Mailer design
Your offer, designed in-house in Canva, front and center.
Print management
We handle the printer, the proofs, and the specs.
EDDM mailing logistics
Every Door Direct Mail handled end to end, to the routes you select.
Optional Facebook ads
A matching ad campaign in the same ZIP codes to compound the reach.
Optional door hangers and signs
Layer in physical distribution where it moves the needle.

Best for

Built for businesses that need reach, fast.

Service businesses entering a new market
Seasonal businesses: Christmas lights, lawn care, snow removal
Local dominator plays: one business, one ZIP, lots of mailers
Brands building local awareness fast

Example outcomes

Western Holiday Lighting expanded to Durango: a 6-week mailer campaign plus Facebook ads, booked solid two months ahead of normal pace.

Illustrative example

Peak Performance Restoration ran a Meridian-saturation campaign and pulled 14 new leads in the first month.

Illustrative example

Talk to Brayden about a mailer campaign for your market.

Tell us the market and the offer. We will come back with a plan and a number.

Start a campaign →

Treasure Valley business? See What’s Up 208 Calendar Sponsorships.