Most agencies sell you one channel and call it marketing. SEO here, ads there, a social person somewhere else — none of them talking to each other, none of them accountable for whether the phone actually rings. A Custom Local Campaign is the opposite. I run the whole visibility stack for your business the way I run it for my own companies: SEO, a What’s Up 208-style local media presence, print, direct mail, sales media, social, partnerships, ad-spend management, and the CRM that ties it all together.
It starts with a discovery call and a real audit — where you rank, where your competitors rank, where your leads come from today, and where the money is leaking. From there we build a 90-day plan and I become the single person responsible for it. Not a project manager relaying tickets to a team you never meet. The operator who has done this in his own businesses, sitting with you every two weeks deciding what moves the most weight this month.
I’ve generated over $1M for a single restoration client, manage $100K+/month in ad spend across my portfolio, grew a Facebook page to 180,000 followers, and built two proprietary CRMs that run my companies end to end. SEO is one channel I’m good at. The full stack is what actually scales a local service business — and it’s what I do every day for my own.
This isn’t for everyone, and it isn’t cheap. It’s for the owner who is past the “just get me more leads” stage and ready to build the machine: a real local brand, a pipeline they can see, and a marketing engine that doesn’t depend on them babysitting five vendors. If that’s where you are, this is the most leverage you can buy.