PEST CONTROL · PACIFIC NORTHWEST

Two markets to five, then a clean sale of the business

A pest control operator preparing to grow and eventually sell. We built a repeatable visibility system that traveled from market to market. They expanded from two markets to five, then sold with the playbook as part of the deal.

The situation

Where they were when they hired us.

Revenue
~$80K/mo→~$215K/mo
Avg map rank
12.8→4.4
Monthly GBP calls
31→96
AI citations
1→12
  • Rankings were uneven across the two existing markets with no repeatable system
  • Expansion stalled because each new market started from zero visibility
  • No documented process a buyer could trust would keep working
  • Species-specific search intent was unaddressed on generic service pages

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Repeatable market-launch playbook applied to each new city
  • Citation cleanup and entity schema across all markets
  • Species-specific service pages for real customer intent
  • Monthly competitor geo grid sweeps per market
  • A documented monthly playbook the buyer could inherit

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 14 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Pest Control Co., Pacific Northwest
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+2020+182020+1920+20+20+20+131517141620+20+20+20+1512910171820+20+191613512132020+20+2017911131520+20+20+20+141617141620+20+20+182020+182020+1920+20+20+20+20+20+20+20+20+20+
20.1Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 14 months
Local Search Grid
Pest Control Co., Pacific Northwest
Captured
Month 14
91189118107910579689610777467481188335269899551375911666353710777468587995796898107910791189
7.2Avg rank
9%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 12.8 to 4.412 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 31 to 9612 months
  • Grew from two markets to five on a repeatable launch playbook
  • Top-three coverage in each core service zone across every market
  • Species-specific pages that match how customers actually search
  • A documented, transferable system that became part of the sale
The system was part of what we sold. A buyer wants something that keeps working without the founder in the seat, and that is exactly what they got.
Founder, Pest Control

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SEOWhat's Up 208Premium Custom Local CampaignCustom Mailer Outreach CampaignPop-up Local CampaignAll services

Industries

Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbingHandyman ServicesJunk RemovalHVACRoofingMold RemediationTree ServicesLandscapingChiropracticAuto RepairRestaurantsSee all industries

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