HOLIDAY LIGHTING · MULTI-MARKET

Booked solid eight weeks ahead of peak season

A seasonal installer that lived or died by a six-week window with no off-season pipeline. We built the visibility ahead of demand so the calendar filled early. They went into peak season already booked eight weeks out.

The situation

Where they were when they hired us.

Revenue
~$25K/mo (in season)→~$95K/mo (in season)
Avg map rank
16.2→4.8
Monthly GBP calls
9→52
AI citations
0→7
  • Visibility only existed during the six-week buying window, too late to plan around
  • No off-season pages to capture early-research intent
  • A six-figure season rested entirely on word of mouth and last-minute ads
  • Thin profile with no proof of past installs to build trust

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Service and neighborhood pages built months before the season
  • Community calendar sponsorship for local distribution
  • Review velocity and social proof timed to the buying window
  • Mailed campaign support paired with the SEO foundation

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 6 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Holiday Lighting Co., Multi-market
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+181920+182020+20+20+20+1916131420+20+20+20+20+20129161820+20+20+20+171415121920+20+20+20+182017192020+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
23.7Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 6 months
Local Search Grid
Holiday Lighting Co., Multi-market
Captured
Month 6
118101181012910127968968129885746981010546376101166614871188724658129946746109101079689610129101291181011
7.9Avg rank
4%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 16.2 to 4.812 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 9 to 5212 months
  • Booked eight weeks ahead of peak instead of scrambling in November
  • Roughly 3x the seasonal lead volume on the same install crew
  • Off-season pipeline that used to be empty now fills early
  • Each season starts further ahead because the work compounds
We stopped scrambling for ads in November. The work compounds, so each season starts further ahead than the last.
Owner, Holiday Lighting

Want this for your business?

Request a visibility audit. We'll show you where you stand across Google and AI search, and whether the playbook fits.

Download the full report (PDF)Coming soon

Most engagements run month to month. No pitch deck, no pressure.

Request a visibility audit
TVITargeted Visibility Intelligence
Services
SEOWhat's Up 208Premium Custom Local CampaignCustom Mailer Outreach CampaignPop-up Local CampaignAll services
Industries
Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbingHandyman ServicesJunk RemovalHVACRoofingMold RemediationTree ServicesLandscapingChiropracticAuto RepairRestaurantsSee all industries
Treasure Valley InsiderInsightsAbout
Request a visibility audit

Services

SEOWhat's Up 208Premium Custom Local CampaignCustom Mailer Outreach CampaignPop-up Local CampaignAll services

Industries

Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbingHandyman ServicesJunk RemovalHVACRoofingMold RemediationTree ServicesLandscapingChiropracticAuto RepairRestaurantsSee all industries

Company

Treasure Valley InsiderInsightsAboutOur processPublicationsContactRequest a visibility audit
TVITargeted Visibility Intelligence

Targeted Visibility Intelligence. Built by operators.

Treasure Valley, Idaho

Services

  • SEO
  • What's Up 208 sponsorship
  • Premium Custom Local Campaign
  • Custom Mailer Outreach
  • All services

Industries

  • All industries
  • Water Damage Restoration
  • Pest Control
  • Holiday Lighting
  • Window Washing
  • Plumbing
  • Handyman Services
  • Junk Removal
  • HVAC
  • Roofing
  • Mold Remediation
  • Tree Services
  • Landscaping
  • Chiropractic
  • Auto Repair
  • Restaurants

Company

  • About
  • Insights
  • Case studies
  • Our process
  • Visibility audit
  • Treasure Valley Insider
  • Publications
  • Contact

Owned media

What's Up 208

What's Up Magic Valley (coming 2027)

Privacy · Terms